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Matt Bacak's Internet Marketing Tips
The majority of the internet marketing gurus are big fans of teleseminars. Some of the notes here are from Matt Bacak's teleseminar, some are from one of his books and some are from a live seminar that he gave in Orlando.
The Matt Bacak book referred to here is The Ultimate Lead Generation Plan.
Most Popular Internet Products
He says that the
most popular internet products are:
- e-books
- audio
- home study courses
- teleseminar series
- workshops.
Pricing Internet Products
E-Books
Matt states that the average price of an e-book is either $37 or $97. Note the importance of having an internet product's price always ending with 7, e.g. $29.97 or $2997. Minimum length of an e-book should be 25 pages.
E-books sell better than paper books.
Start at the lower price and move it up. Find the optimum price.
Elance lets you find people to transcribe audio. Remember to specify: "This is a simple and easy task for anyone who knows how to transcribe." This is how Matt writes his books. The Ultimate Lead Generation Plan is obviously one of his books that he authored using the stream of consciousness transcription method.
Make it pretty. Some, like Dan Kennedy can get away with it because he is an
uber marketer.
Titles can be product makers or breakers! Get some copy writing books.
Discover, Amazing, Free! Powerful, How To, Ultimate, Instant, Reveal.
Home Study Courses
Home study courses always have paper manuals, and CDs.
Workshops
Workshops $3000 is the average price.
Audio Products
Use Sound Forge Studio to create audio products.
List Building
myth: I need a product or service before I can start building my list
FrontierPowerHosting.com for hosting, and it must have cpanel, unix, unique
IP address - so IP isn't blocked for email and SEs don't associate sites
with single IP
autoresponder - 2 kinds - regular which is not needed, you need a smart
autoresponder. 3 types of smart autoresponder - software native to PC, 3rd Party
autoresponder, software on server.
Don't buy lists that are double opt-in from someone else - it is SPAM.
Use ARP3 or Autoresponse Plus - tracking, IP based, tracking tags. Different
IP from your site's IP so you won't get blocked if someone using your shared IP
is blocked you won't be hurt. FrontierPowerHosting will install it for free.
ARP3 will recommend hosts for you also.
He recommends ARPP3.com for an autoresponder. The trouble with a 3rd party autoresponder is that IP addresses may be blocked by ISPs if others are sharing it. See the PHPList page.
Send email blasts at Tues and Thurs at 11AM
He wants you to start watching late night infomercials. Watch the presentation and their total sales process. Pay attention to their bonuses, the social proof they use,
their time scarcity and deadlines they use to trigger
people to buy.
www.7StepActionPlan.com
he uses 3 different types of site:
Branding Site - PowerfulPromoter.com
Sales Letter
Power squeeze - landing page
Power squeeze page doe not affect Sales Letter (Landing page) conversion rate - so put it up front.
2 ways to set up power squeeze page
Drew Miles, Chris Verheagh are Matt's clients
Best types of leads
5 best ways of generating traffic.
5. Press Releases - prwebdirect.com
4. Advertising - don't use entrepreneurmagazine.com. SelfGrowth.com for
spirituality, self help etc. SpeakerNetNews for speakers. NewsMax.com for
wealth building.
3. SEs
2. Articles - 300-700 words, put bio and squeeze page. Write 10 articles as
quickly as you can, it will be virally spread once submitted.
SubmitYourArticles.com. EzineArticles.com
1. Email Joint Ventures
Find what people want, get it and give it to them. goodkeywords.com make
sure Research Using box is set to Overture US not Yahoo.
https://adcenter.msn.com will give data about consumers, age, gender etc
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