Niche Marketing and Keyword Selection
Henry Ford said that if he had given people what they wanted, he would have designed a faster horse.
Overture Bidding Tool
Once you have picked your niche market for an Adsense site, you have to find out if it pays well through advertising. Or do it the other way round, find what pays well and then select the niche market.
The Overture bidding tool will tell you who is bidding how much for a particular term on Yahoo at least.
Digitalpoint Suggestion Tool
Now you need to find the keywords you want to target and rank high for in Google. The suggestion tool located at DigitalPoint will help you do just that. It extracts data from both Overture and Wordtracker.
Pick a keyword suggestion that has a good daily number of searches, but not too high a number. You may want something with about 100 searches per day.
Once you pick one, go to Google, search for that term and see how many results show up. If you have less than 1 million results, then that is ideal. Now take a look at the current #1 spot. See their page rank and how many links they have. If you think you can outrank them, then you are good to go. Target that keyword with your Niche market, and your site research is done.
You can find Yahoo/Overture keywords from the Yahoo Winning Keyword Database which includes more than 10,000 top paid
Yahoo keywords. This database is updated
each month and saved in excel format. You can find top 5 bidder prices
for these keywords and monthly search count in last
month. By identifying the highest paying yahoo/overture keywords and
their popularity on the Internet, Yahoo Winning Keywords database
allows website owners to dramatically improve earnings in pay-per-click
program.
http://www.keywordelite.com (This is being developed as we speak)
http://inventory.overture.com (This is the same as goodkeywords.com but is web-based)
http://www.adwordanalyzer.com
Also, Yahoo! has their Overword keyword tool in Spanish.
For linking, Link Market is a good resource - they have a section for World-spanish with sites who are looking for link exchanges.
Wordtracker
Wordtracker suggests phrases. It compares number of searches for a word with number of sites targeting that word.
If you are interested in purchasing Wordtracker, then just click here.
Here's a useful free tool I like using for quick, rough keyword research: pixelfast.com/overture/ from Alan Gardyne at http://www.associateprograms.com/articles/188/2/Affiliate-Program-Tutorial
Also for Google, https://adwords.google.com/select/KeywordToolExternal, which shows you how much you may have to bid to get your ads positioned in a certain ranking.
"Results are tailored to English, United States" you can change the setting to Spanish for example.
Trellian's KeywordDiscovery
eBay Shopping Keywords
KeywordDiscovery now enables users to identify searches performed at major ecommerce and shopping vendors such as eBay and Amazon. For the first timeyou can get a glimpse at how customers search for products on major shopping sites. Find out how they think about products, what search phrases they use and much more...
Seasonal Trend graphs help identify how shopping search is impacted by seasonal factors such as holidays or the Christmas shopping season.
This data is unique because it contains history of searches from people whoare looking for specific products. These tend to be customers who ready to buy. The data can be used to:
- optimize eBay product listings based on what eBay users are searching for.
- identify popular product searches to identify new eBay opportunities.
- identify high conversion keywords for use in PPC campaigs.
Data Quality & Skew
Skew is a major problem that has tradditionally faced all keyword suggestion services. Typically search statistics reported on popular queries are impacted by various automated agents such as search engine crawlers, rank and bid checkers. These inflate the true search numbers making it difficult to accuratelly estimate available traffic. KeywordDiscovery now solves the problem by providing a database of 600 million keyword searches based purely on user panel data. The new database is free from all skew caused by automated agents. KeywordDiscovery is currently the only keyword research service with this level of data quality.
News Search
A new KeywordDiscovery database focuses purely on keyword searches performed at major news search engines, publisher and news portals.For the first time, this new niche tool gives publishers the ability to optimize articles, rss feeds and other news content based purely on frequently used news searches.
It also provides the ability to identify current news trends. This will enable publishers to write articles tailored to current day topics of interest, based on search behaviour.
Market Share Analysis
Different search engines tend to attract a different user demographic. As anexample, Google may hold the largest market share, however Yahoo and MSN often perform better for certain search queries.
A new KeywordDiscovery feature enables advertisers to segment the search engine market for all popular search queries. For each and every one ofthese queries, KeywordDiscovery can now quantify the percentage of search volume that each major engine contributes to the overall total.
http://www.keywordcompanion.com/TLP/ generates landing pages for each Ad in adwords you have, saves time
buzz.yahoo.com similar to Zeitgeist
g-metrics.com tracks keywords and searches
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