Link Building
The "Miserable Failure" campaign was a great example of off page optimization and "Google Bombing". If you entered "Miserable Failure" in to Google, it took you to George W. Bush's White House web page. Even thought that term does not appear once on the page. Look in the Google cache and it will state: These terms only appear in links pointing to this page: miserable failure.
Link Popularity (Linkpop)
Market Leap's web site has a great tool for calculation of your linkpop.
How To Get Backlinks
Paid and unpaid linking. Paid linking would include advertisements, such as those offered by Text Link Ads which offers $100 of free ads when you join.
Is there any value in submission or link management tools?
Article and Press Release Submission
Pro Marketing Online's web site for article submission sites.
Websition is one place to submit articles. Ezine Articles. They recommend a Pro's & Con's Article Template. See
http://ezinearticles.com/blog/2007/03/the-pros-and-cons-article-template.html
http://www.prlog.org/
PRWeb
It now costs money as Free PRWeb distribution ended effective October 23, 2006. Compare this to EzineArticles which permits at least 10 articles free.
Mario Bonilla gave a PRWeb webinar and I gleaned the following information:
You can attach files to your Press Release (PR). The more you pay, then you have access to putting links into your PR, and with anchor text rather than just a URL.
Every press release is scored by an editor. A PR cannot just be an advertisement. Also, it must be news as opposed to an article, which can be less timely.
This site maintains a list of article submission sites.
Media-Newswire.com - Press Release Distribution - PR Agency
http://media-newswire.com/add_release.html
Manually Getting Backlinks
Brad Callen recommends this as way to get links to your website.
- Enter the following phrase in Google EXACTLY as shown below:
Keyword "Please also suggest my link to the LinkPartners.com Directory."
Note:
Replace "Keyword" with whatever keyword you want to find websites relevant to, e.g. SEO software
- Once you've done that and clicked submit, Google returns a list of
websites that have link submission forms and you can submit your link to!
LinkMetro is a free site where link swaps can be arranged. It is owned by Brad Callen, but unfortunately you get a lot of spam link requests from it.
If someone does send you a request for a reciprocal link, then test their credibility by entering the following in Google:
cache:www.RequestingDomain.com/TheirLinksPage.html
replacing their domain name and their links page in the command. This will tell you if the page is cached in Google. Sometimes they use robots.txt to block the links page from the crawlers. Or the page may have existed only a short time and is not cached.
When asking for a reciprocal link, put a link to the asked site first to show you are in earnest.
http://www.links-pal.com/
http://www.linkexchanged.com/
Do a search on Google for subject name links or subject name links "add your URL" or "add your link" e.g. florida insurance links add your URL.
Or go to Teoma (now merged with Ask) and see the link collections there. May not work now merged with Ask
Go to DMOZ and see if the directory members are willing to swap links.
GO to http://www.zeuscollective.com and find link pages about your subject
Linksmanager.com ethical, human edited link managing
FREE trial of link gathering and management software.
Go to www.prattsystems.com/downloads.htm to download your software.
FREE link popularity checking software to see how many links go to your site from the major search engines.
Go to www.prattsystems.com/downloads.htm to download your software.
Social Networking Sites
Yahoo has a site upcoming.org. Upcoming.org is a social events calendar
yelp.com is for restaurants, bars, venues etc. 43places.com is about localities and traveling.
http://ekstreme.com/socializer/ The Socializer allows you to easily submit a link to several social bookmarking systems. Instead of having a link to each social bookmarking website, you have a single link to all of them!
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Spurl, Raw sugar, Shadows, Blink It, My Web are other social web bookmarking web sites.
del.icio.us
Digg
Yahoo My Web
Furl
StumbleUpon.com (Stumble)
My Web 2.0
Last.FM
Facebook
Technorati tagging blog posts has gotten my posts a lot of attention and backlinks.
There are several others, like Friendster, Zaadz, Newsfind, “43 things” and there are “43 people” and “43 places”, Spacebook
Join MySpace groups with interest in my links. Create myspace accounts which are devoted to a particular web site. Use an editor like http://www.ourspacer.com/ to make the site look good.
Some Other Directories And Search Engines
01webdirectory.com
abilogic
big all
ezilion
joe ant
Michael Rasmussen,
Forum Moderator and
CEO, freeAdvertisingForum.com says:
" if you deliberately use search
engine keywords in the SUBJECT line of your forum
post, that post will get picked up by the search
engines.
Forum posts actually get indexed, and are
available for reference anytime thereafter."
He gives the following example:
KEYWORD: SEO (short for search engine optimization)
SUBJECT: A cool SEO secret I just figured out...
Directories
Microsofts Business Central directory charges $49 for a listing.
Business.com charges $149 a year for you to be listed.
touchgraph.com finds nodes of similar (not necessarily linked) sites.
Here is a list of potential backlinkers from Brad Callen:
You can also use these sites as a source of content, if yhou don't want to write your own. From the Adsense Fisher site, comes the following list:
Buzzle, Isnare,GoARticle, IdeaMarketers
- For good RSS feeds, check out:
http://www.info-sales.co.uk/ is another supposedly good directory directory.
Try this tool to get your and competitors links:
http://www.backlink-checker.de/
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